An extract of the article follows:
Doing ethics the Tata way
Those searching for national champions of corporate responsibility in Asia need look no further than the 138-year-old behemoth Tata Group. Poulomi Saha, assistant editor of Ethical Corporation, reports from Mumbai.
An Indian marketing consultant has been recently honoured with a patent for his friendly packaging for steel. Himanshu Sheth has developed Coir Atlas, a product that aims to replace timber packaging with a mix of bamboo and jute. He was encouraged to create this biodegradable alternative not by an engineering or design academy, but by a company – Tata Steel.
Innovating while protecting the environment is one of the commitments the Tata Group, one of India’s biggest business conglomerates of which Tata Steel is a subsidiary, has made towards what it calls “nation-building”, which it sees as part of its responsibility towards wider society.
(Want to read more? This article appears in the June 2006 issue of Ethical Corporation, one of our like-minded links.)
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